Los Virtuality powers Adidas booth with soccer simulator at Databricks summit

Los Virtuality brought its interactive Soccer Simulator to the Adidas booth at Databricks Data + AI Summit 2026 in San Francisco, turning the exhibit into a hands-on attraction for conference attendees. The activation underscores how experiential marketing is being used to drive booth traffic and conversations at crowded industry events.

Why it matters: - Interactive activations are becoming a key way for exhibitors to stand out at crowded trade shows and convert passersby into booth visitors. - Los Virtuality’s Adidas activation showed how a sports-based experience can increase engagement, extend dwell time and create more opportunities for brand conversations. - The event took place at Databricks Data + AI Summit, one of the largest gatherings for data and AI professionals.

What happened: - Los Virtuality delivered its Soccer Simulator experience for Adidas at the Databricks Data + AI Summit 2026 at the Moscone Center in San Francisco. - The activation turned the Adidas booth into a high-energy destination with skill-based soccer challenges. - Attendees competed on penalty kicks during the event. - Visitors gathered to watch, cheer and capture the action.

The details: - The Soccer Simulator challenged attendees to test the speed, accuracy and precision of their penalty kicks. - The activation produced steady participation throughout the event. - The booth drew additional foot traffic as attendees were pulled in by the competition. - Databricks Data + AI Summit attracts tens of thousands of data professionals, AI practitioners, developers and business leaders each year. - Hundreds of exhibitors compete for attendee attention at the summit. - Los Virtuality offers interactive rentals and experiential activations across the U.S. and Canada. - The company’s portfolio includes Soccer Simulators, Golf Simulators, Surf Simulators, Ski Simulators, virtual reality experiences, racing simulators, LED entertainment, photo activations and custom-branded experiences. - Los Virtuality has delivered immersive attractions since 2017.

Between the lines: - The Adidas booth fits a broader shift in trade show marketing away from passive displays and toward gamified, hands-on experiences. - Exhibitors are using interactive attractions to increase booth traffic, encourage repeat visits and create social content that can extend the impact beyond the show floor. - The setup also created a natural opening for conversations between attendees and brand representatives. - Mehvish Shahzadi, National Event Director of Los Virtuality, said the best trade show experiences continue after attendees leave the exhibit floor through the conversations, photos and memories they share.

What's next: - Demand for immersive brand experiences is likely to keep growing at conferences and exhibitions where attention is scarce. - Los Virtuality says high-resolution photos from the Adidas activation are available on request. - More exhibitors are expected to combine entertainment, technology and competition to make booths more memorable.

The bottom line: - The Adidas activation is a clear example of how experiential marketing can turn a booth into a destination and help brands compete for attention in a busy exhibition hall. - More information: Los Virtuality on LinkedIn - More information: Los Virtuality on Instagram - More information: Los Virtuality on Facebook - More information: Los Virtuality on TikTok - More information: Los Virtuality on X