Be Belong names Peter Plaut CFO and board member as capital raise nears close

Be Belong Group Corp appointed veteran capital markets executive Peter Plaut as chief financial officer and board member as the Miami-based proptech and adtech company works to close an active funding round by the end of July 2026. The move adds institutional finance experience as RentGain.AI scales and Be Belong prepares new products for renters and college students.

Why it matters: - Be Belong is adding senior financial leadership while it is still in an active capital raise, a sign the company is preparing for a larger institutional investor base. - The appointment comes as RentGain.AI scales quickly and Be Belong expands into new renter and student-focused products. - Plaut’s background in capital formation, private credit, real estate and alternative investments gives Be Belong a seasoned operator for fundraising and board oversight.

What happened: - Be Belong Group Corp appointed Peter Plaut as chief financial officer and board member. - The Miami-based proptech and adtech company behind RentGain.AI made the announcement on July 1, 2026. - Plaut is currently Managing Director of Capital Formation at Amagis Capital. - Be Belong said the capital raise is expected to close by the end of July 2026. - Investors and strategic partners interested in participating were directed to info@bebelong.life.

The details: - Plaut has more than 30 years of experience across capital markets, private credit, real estate and alternative investments. - His career has included work with sponsors, developers, private equity firms, family offices, sovereign wealth funds, pension plans and institutional allocators across the U.S., Europe, the Middle East and Asia. - Before Amagis Capital, Plaut held senior leadership, advisory, investment and capital markets roles at BC Partners, Fortress Investment Group, Bank of America, Jefferies, BTIG, JPMorgan Chase, UBS and Salomon Brothers. - Plaut was recognized by Institutional Investor as an All-American Ranked Research Analyst. - Alternative Investor named Plaut one of the Top 20 Rising Stars of Hedge Funds. - Plaut is a member of the Council on Foreign Relations. - As CFO and board member, Plaut will oversee Be Belong’s financial expansion, the structure and close of the capital raise, the buildout of a digital wallet for rent payments and the launch of a virtual card for college students through CollegeGain. - His remit also includes capital formation, engagement with institutional investors and the financial infrastructure needed to scale the products. - Be Belong said RentGain.AI has already shown strong demand, with 100,000 active renters in five months and 150,000 more on the waitlist. - The RentGain.AI user count was verified by AppsFlyer. - RentGain.AI operates as an Engagement-as-a-Service marketplace that connects verified renters with brand-funded earning opportunities that contribute toward rent. - Be Belong also introduced two new verticals, Download and Earn and Product Launch, which are designed to increase monthly earning opportunities for renters. - CollegeGain is Be Belong’s second vertical and is aimed at college students. - Be Belong describes CollegeGain as a financial and earnings platform for students, a group the company says has been underserved by proptech and fintech.

Between the lines: - Plaut’s resume suggests Be Belong is trying to signal credibility to investors who expect a traditional institutional finance profile, not just startup growth metrics. - The company is framing RentGain.AI as the proof point and CollegeGain as the next growth engine. - Be Belong is also positioning its product set as a broader financial services ecosystem rather than a single renter-engagement app. - CEO Gabe Bar said the appointment reflects the company’s stage and the level of capital partners Be Belong is now engaging. - Plaut said the appeal was the “compounding nature of the revenue engine” and the way brand-funded earnings scale with engagement rather than headcount.

What's next: - Be Belong expects to close its current round by the end of July 2026. - The company will continue building out the digital wallet and student virtual card as it prepares CollegeGain. - Be Belong is likely to lean on Plaut for investor engagement as it seeks to convert user traction into financing and broader product rollout.

The bottom line: - Be Belong is pairing fast user growth with a high-credibility finance hire as it pushes toward a funding close and expands beyond rent rewards into a wider fintech-style platform.